How much do video production agencies charge?
Do you have a company and do not know how to publicize your product or service? Without a doubt the video is the best option, nowadays consumers demand more information; hence the video has a great sale over the typical brochures and catalogs. A video is attractive, real, builds trust, humanizes the company, and arouses interest, among others. But not to meet all these characteristics is synonymous with having to be expensive or cheap; this depends on the resources used.
Quoting a video has never been an easy task there are many processes to consider to achieve a final budget. You should keep in mind that the longer the video is, the more time is devoted to the script, production and post-production and not only that, the corporate video production agency dedicated to the production of videos usually charge per minute. Now investing in a marketing agency specialized in the production of videos will make the investment much more profitable. You should also know that the complexity of the video is related to the cost.
Below I’ll explain in more detail the type of video and an approximate budget.
DEMONSTRATIVE VIDEO:
Being a mix between the video tutorial and the advertising, it is common to find them on the Internet or shopping center screens. Being a video that demonstrates the functional and emotional benefits should be long and long we refer between 4 and 5 min, depending on your product and functionality will be the production size.
However, you must take into account that we need a script, and on average a 3D modeling depending on the complexity takes between 6 and 36 hours. So if you need animation you must take into account that the time factor influences a lot, although being honest it is best to do it with people to give more fidelity to your product.
The average price varies from 18,000 to 75,000
TESTIMONIAL VIDEO:
This type of video will help you increase your sales because let's admit the opinions of others influence you! Testimonials are a very important factor when the user has to make a purchase decision. Knowing what other people think about their experience with the product or service is essential to finish convincing potential customers. And if you have well defined what you want it can be very cheap to do it.
An economical way to do it is to ask your clients to film themselves and with a good edition it is perfect, another option is to do it in an interview format, here you have to make an appointment with the client and interview him about his experience with your brand, in this type of video the duration is between 3 and 5 minutes it can even last a little longer and does not require large production, but yes, a great edition so you can persuade the customer to buy your product or service
The average price varies but can be from 3,500 to 15,000
ADVERTISING OR SPOT:
It is one of the most effective resources to publicize a specific brand or product, but it is also one of the most expensive videos, so they are usually short and do not last more than a minute. And few companies have a budget large enough to pay for extensive ads on recognized channels and during peak hours. To do it, you have to follow a process that is preproduction, production, and postproduction
It can present the tangible benefits of your product, but it can even convey emotional benefits, thus achieving closer communication with your consumers. A good distribution achieves countless contact points to place your product in the right hands
In this type of video, a larger budget is required for the same complexity and scope that it has but we must not leave aside that unlike the other videos this is the one that has more scope, therefore if you must invest A good wool to be the hook with your consumers and customers.
The average price varies but can be from 45,000 to 100000
Corporate:
A corporate video is one that contains the presentation of the company, talks about when it was founded, how the idea came up, its values, as well as mission and vision that represents them as a corporate video production agency, a good tip for this type of video, is that the CEO Come out at the end of this with a small message, which creates confidence to your viewers.
If the message of the CEO is made at the end of this, preferably in your office, to generate the desired confidence, or if not, you would be talking about hiring a recording set to be more professional, which has an approximate cost between $ 500 and $ 1500 per hour of use.
Tutorials:
Set of videos that show how it works or how the product or service purchased is used.
Duration. For this type of video the duration of between 1 and no later than 20 min is recommended (this is something very complex to explain), in this type of video between shorter and clearer, better for the viewer.
In this video, no actors or recording set is required; it is more advisable to record what you want to explain to take the user step by step. For example, if they are billing providers, a video where it looks like it is done on the billing platform, if it is activation, step by step screens how it is done, etc.
The average price of $ 7,000 to $ 15,000
As you may have noticed, the videos are a very effective and profitable communication and marketing tool that will help the marketing consulting company so that your product or service reaches more people; it is a different, original and economical way to communicate with your potential customers.
